Profile

Swedish Product Designer and Art Director with 13+ years of experience, currently based in Copenhagen as a Lead Designer at Work & Co.

Over the years, I’ve helped brands like IKEA, Pandora, and Audi launch digital products that balance usability with strong visual identity.

My work lives at the intersection of systems thinking, branding, and motion where I am turning concepts into scalable design systems and intuitive experiences.

Focus

Product design
AI-driven design
Design systems
System thinking
Visual design
Motion
Branding & identity
Creative direction
Typography
Iconography

Clients

Audi
IKEA
Pandora
Loewe
Google
Decathlon
Unilever
La Mer
Bang & Olufsen
Diemme
Séfr
Sharebite
Nokia
Wood Wood
Playtype
Novo Nordisk
Tuborg
The Danish Ministry of Taxation

Featured

Red dot design award
Fast Company
Lovie Awards

FWA
Awwwards
Siteinspire
The Webby Awards
Creative Circle